GameTrailers closes after 13 years of games and trailers


“After 13 years, GameTrailers is closing down today. Thank you for your continued support over the years. It has been an adventure.”

Those are some of the last words we’ll be reading or seeing from GameTrailers, the long-time destination for trailers of video games as we all as other gaming culture related video content. The announcement was made via the site’s official Twitter account.  Site co-founder and editor-in-chief Brandon Jones tweeted, “I wish it wasn’t so.”

Launched way back in 2002, GameTrailers was one of the forerunners in video-based gaming coverage. An announcement on Facebook pointed to the growth that has occurred since the site’s inception. “Back then, online game journalism was still dominated by text articles and static imagery. The most prestigious coverage still happened in print.”

GameTrailers, along with other sites like Gamevideos and Machinima answered a growing demand for video game clips and games-related videos. The emergence of YouTube as the Internet’s primary video hub, along with streaming pioneers like Twitch have changed the landscape of games video culture.

While naysaysers might say the site was not renowned for compelling journalism or being a distinctive critical voice, GameTrailers did much to normalize games culture as part of commercial broadcasting online and on the air.

“We’re proud we helped bring this world into being. That is the legacy of GameTrailers. We’re grateful to all of our fans who helped make us successful. Thank you for your continued support over the years. It has been an adventure,” concluded their announcement.


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